fur fur the Japanese fashion name by Koichi Chida brought to Mercedez-Benz Fashion Tokyo 2011 a different style of fashion show.  Instead of the typical fashion runway, fur fur displays fashion in a more intimate and theatrical style.  The event was held at the Laforet Museum Harajuku on the 6th floor of the famous fashion department store Laforet.

Unlike the usual fashion runway fur fur brought a fairy tale atmosphere in a storytelling show that displayed the fashion brand’s new design concept.  fuf fur has always shown its originality by making fashion a storytelling adventure of fairytales and magic forests, experimenting with organic textures and earthy tones.

Here is a short clip of the unique fashion style.  Shot with the Canon 7d, 15-55mm 2.8 EFS Canon lens.

For more about fur fur visit http://www.furfurfur.jp

この度日本のファションブランドfur furはラフォレーミュジャム原宿で新コレクションを発表致しました。以下にファションショーのビデオをご覧ください。