The Brandery Winter Edition 2012 Barcelona

This year opened with one of the biggest fashion events in Spain, The Brandery Winter Edition 2012.  The event held at Fira Barcelona, hosted numerous fashion brands from all europe and Spanish and international buyers interested in sharing all sorts of exhibitions, catwalk shows and demonstrations.

Below is a short clip and some pictures of the catwalk of two of the fashion brands at the fair, Laga and Agua Bendita.

Photo and Video by

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Fashion Brand Yuki Torii 50th Anniversary Spring Summer Collection

Mercedez-Benz Fashion Week 2011 celebrated this time Yuki Torii International’s 50th year anniversary with the launch of its 2012 Spring Summer collection.

Yuki Torii (鳥居ユキ) is probably one of the most internationally recognized Japanese fashion names.  Her history dates back to 1962 when she inherited the family’s boutique business located in the shopping district of Ginza in Tokyo.  Since then Yuki Torii has made her family name a world wide successful brand name with clothing stores all over Japan and one flagship store in Paris, France.

Yuki Torii is internationally recognized for sophisticated classical style,  a blend of european elegance a la Coco Channel and modern and dynamic designs.

The event also had the special appearance of male singing group Le Velvets (ル・ヴェルヴェッツ) who opened with a cover of british band Queen.


Photos by Tokyography©


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fur fur storytelling fashion at Tokyo Fashion Week 2011

fur fur the Japanese fashion name by Koichi Chida brought to Mercedez-Benz Fashion Tokyo 2011 a different style of fashion show.  Instead of the typical fashion runway, fur fur displays fashion in a more intimate and theatrical style.  The event was held at the Laforet Museum Harajuku on the 6th floor of the famous fashion department store Laforet.

Unlike the usual fashion runway fur fur brought a fairy tale atmosphere in a storytelling show that displayed the fashion brand’s new design concept.  fuf fur has always shown its originality by making fashion a storytelling adventure of fairytales and magic forests, experimenting with organic textures and earthy tones.

Here is a short clip of the unique fashion style.  Shot with the Canon 7d, 15-55mm 2.8 EFS Canon lens.

For more about fur fur visit


この度日本のファションブランドfur furはラフォレーミュジャム原宿で新コレクションを発表致しました。以下にファションショーのビデオをご覧ください。 

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Paul Smith Love Japan Runway at Mercedez-Benz Fashion Week 2011

Fashion designer Paul Smith came back again to Japan this time to launch his 2012 Spring-Summer collection titled Love Japan.  The event was the launching of the Mercedez-Benz Fashion Week Tokyo 2011 edition, it took place in Tokyo Midtown Hall A with more than 1,000 attendants.

Paul Smith a lover of Japanese culture and one of the most beloved fashion brands in this country decided to dedicate his fashion show to Japan closing the show with the Beatles tune, “All You Need is Love”.

Here are the highlight shots of the show that lasted no more than 15 minutes, a great opportunity to put the Canon 7D’s amazing 9fps speed to the test with the 70-200mm 2.8L Canon lens.

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Mercedez-Benz Fashion Week Tokyo 2011

Tokyo Fashion Week has changed named this year and adopted its sponsor’s name Mercedez-Benz. Recently high end car brands have been trying to associate themselves with fashion and night gala events, such is the case for brands like Lamborghini, Ferrari and Mini Cooper.

This time it is Mercedez-Benz who has sponsored the most important fashion event in Asia, Mercedez-Benz Fashion Week Tokyo 2011.  The event showcases the most important fashion brands internationally and locally.

Among the participants,

The event will be held mostly in Tokyo Midtown in Roppongi and the Mercedez-Benz Connection show room located in front of Tokyo Midtown, a state of the art building showcasing the latest Benz cars with an artsy touch.  Mercedez-Benz will also have the opportunity launch its new C Coupé Premiere car on an event that will take place on Oct. 17, at 11am at the M-B Connection.

Mercedez-Benz Fashion Week Tokyo 2011 will take place from Oct. 16-22, 2011.  You can find more information here. 2011 Fashion Week Schedule


Mercedez-Benz Connection in front of Tokyo Midtown